Marc Peruzzi
Expertise & Specialties
Top Clients:
Alterra Mountain Company (Envisioning), Hence (Branding and Content Strategy), Lone Mountain Land Company (Brand Magazines / Website Audits), Mountain Media (Brand Magazines), Mountain Collective (Brand Magazine)
Biography
My background is in writing and editing, and I still create magazine-style journalism as part of my portfolio. But quality storytelling crosses over to the business world in important ways. Brand or “native” content is the obvious corollary—and I do that work. But brand positioning and content strategies have to come before the tactical stuff.
The word “essay” means “to try.” As an essayist, I’ve spent my career not just reporting and doing scribe work, but using my reporting to create themes and arguments. Those same skills carry over to brand work. You start with discovery and, after digesting that information, you think about where companies fit in the market and what their challenges might be.
That approach is key. Just as you wouldn’t launch a new creative project without a clear concept of its scope, tone, and tenor, you wouldn’t—or shouldn’t—build a content marketing package without discovery, collaboration, and much reflection.
Yes, I relish the à la carte native content work I do, but what excites me is the strategy that comes first. As my Hence colleague Fred Hammerquist likes to say, there’s nothing like “the freedom of a tightly defined strategy.”
Career Storyline
5
Ski Resort Envisioning Books
200+
Magazines Published (Including Custom Titles).
9
Pieces of Orthopedic Titanium Inside
Testimonial
When we were gearing up to envision the future of each original Alterra Mountain Company resort, I immediately recruited Marc Peruzzi for the extended project. His background as a writer, industry observer, and consultant was a perfect fit—as was his lifelong commitment to maintaining the integrity of the sport of skiing though his work. I couldn’t have been happier with his invaluable contributions to the envisioning sessions and beautifully articulated storylines.”
Hero Image
Words have meaning. Until they don’t. “Epic” used to mean suffering. Now it means luxury. If you have to say you are authentic, you aren’t, or, more to the point, your storytelling—visual or otherwise—is failing you. “Branding” only happens after you have a company, and a company is made up of people with a shared vision expressed in words, images, and film. That last bit is the critical path, which I can help with.
I’m more well known as a writer and editor in the ski and outdoor space, but I’m also a dedicated cyclist—mountain, gravel, and road. I ran Outside’s first bike test and collaborated on many more. And I wrote about bikes, riders, and (sigh) doping for Bicycling, Mountain Bike, Mountain, Men’s Journal, and Outside.
My first job ski industry job was waxing skis for neighbors in middle school. (My mother was one of the first women to own a ski shop in the world.) Later, I managed ski shops through college. The ski writing and editing I did for Outside led me to the Editor-in-Chief role at Skiing magazine. In addition to my background as a consultant in the ski resort business, which resulted in the envisioning work I did for Alterra Mountain Company, my first foray into ski design delivered the best powder ski in the 2025 Outside tests. That product work was informed from 20 years of directing ski tests and writing about gear. All of which is to say that I understand the outdoor world from inside and outside of companies.
Gallery
Featured in Hence Journal
Featured in Hence Journal
My Features in Hence Journal
My Features in Hence Journal
How to Pitch Arc’teryx Interviewing Eugénie Frerichs
How to Pitch Arc’teryx: Interviewing Eugénie Frerichs
Phyllis Grove
Meet Marketing Advisor and Go-To-Market Strategist, Phyllis Grove.
Outdoor Sports Productions are Puzzles.
Outdoor Sports Productions are Puzzles. Here’s How to Solve Them.
Tavis Coburn | Creative Work Is Therapy
Tavis Coburn's Trade Secret | Creative Work Is Therapy
Peter Goetz | Hunger Creates Momentum
Trade Secrets: Peter Goetz | Hunger Creates Momentum
Paul Crandell | Content Marketing Needs Guardrails
Trade Secrets: Paul Crandall | Content Marketing Needs Guardrails
Kelly Dee Williams | Find Collaborators
Trade Secrets: Kelly Dee Williams | Find Collaborators
You Don't Have To Go It Alone—A Hence Expert Consulting Case Study
A short Case Study on how filmmakers and professional athletes can best utilize Hence's Expert Services.
Chris Coté | When In Doubt, Force Your Way in.
Trade Secrets: Chris Coté | When In Doubt, Force Your Way in.
Fred Hammerquist | To Stay Relevant, Don’t Let Your Passions Fade
Fred Hammerquist's Trade Secret: To Stay Relevant, Don’t Let Your Passions Fade
Build A Virtual Marketing Department
A five minute read on why open source collaboration will save your marketing.
Fred Hammerquist
Meet brand strategist emeritus, Fred Hammerquist.
Brands That Get it Part One—The Fun Hogs
Brand storytelling is bigger than content strategy. When done right it can lead the way. A case study on two companies that get it.
Rebecca Rusch
Meet the adventure cyclist, endurance athlete, and entrepreneur Rebecca Rusch.
How They Got The Shot | Jon Riley on Location for HBO's "Edge of the Earth."
The filmmaker, drone pilot, and gimbal specialist Jon Riley reveals the behind the scenes action from HBO's series Edge of the earth, shot with TGR.
Scott Markewitz | Maintaining Relationships
Featuring the Adventure and Commercial Photographer, Videographer and Producer, Scott Markewitz.
Is This The Last A.I. Article You’ll Read?
Marc Peruzzi's Only Solutions: The Last A.I. Article You Will Ever Read.
Mattias Fredriksson
Meet the photographer, writer, editor, and brand consultant Mattias Fredriksson.
Mattias Fredriksson | Show Them Something New
Photographer Mattias Fredriksson on how to bring a new perspective to creative work.
Jon Riley | Your Network is Your Team
Jon Riley on the importance of team.
Authenticity Still Means Something
Hence Creative Director Marc Peruzzi explores what authenticity really means.
Brandon Lowery
Meet entrepreneur and project developer, Brandon Lowery.
How They Got The Shot | The “Nexus” AK Shoot
The director Shannon Corsi goes behind the scenes with skiers Michelle Parker and Brooklyn Bell on the Alaska shoot of "Nexus."
How They Got The Shot | The Grand Inga Project
Adventure photographer and Hence member Greg Von Doersten on how he documented the Inga River Project
Karen Lane
Meet Karen Lane, the up and coming climbing photographer.
Frederick Reimers
Meet Frederick Reimers, a creative well known for his outdoor and adventure storytelling and reporting.
Show Me Something Real
Scott Markewitz and The Community Project, behind the scenes.
Scott Markewitz
Meet adventure and commercial photographer, videographer, and producer, Scott Markewitz.
Cole Sax | Stay Childlike to Avoid Burnout
Filmmaker Cole Sax on how to keep a childlike outlook to beat burnout and boost creativity.
Cole Sax
Meet the Utah based producer, director, and project developer Cole Sax of Think Less Do More.
Boarded Up
Hence goes behind the scenes at New Orleans' Parisite Skate Park with "Boarded Up" filmmaker Mathieu Alexander.
Julie Brown Davis | Record Everything
Learn from Hence contributor and journalist, Julie Brown Davis on the importance of recording everything when interviewing a source.
Julie Brown Davis
Meet journalist and Hence contributor, Julie Brown Davis.
David Holbrooke | Apply Original Thought
The documentary filmmaker David Holbrooke on the stories that need telling.
Greg Von Doersten | The hustle is a lifelong endeavor
Hence Creative Greg Von Doersten on how to stay relevant in your craft by remembering it's a hustle.
Greg Von Doersten
Catching up with the professional adventure photographer Greg Von Doersten.
How They Got The Shot | The Leap of Faith
A behind the scenes look at how they got the shot with photographer Boone Speed and Chris Sharma.
How They Got The Shot | Freeride Le Tour
The photographer Scott Markewitz on how he captured one of the most famous Tour de France photographs of all time.
A Powder Day in the Life of Alta Filmmaker Hennie van Jaarsveld
Go behind the scenes with Alta, Utah powder filmer Hennie van Jaarsveld.
Alex Mager | Get Feedback Early & Often
To make better videos, get second opinions. Alex Mager shares his secrets. ,
Alex Mager
Meet Cam McLeod, and up and coming filmmaker with the skillset of a one man band.
David Holbrooke
Catching up with the documentary filmmaker and original thinker David Holbrooke.
Jordan Manley | Learn from Yourself
Filmmaker Jordan Manley on remembering what you've learned.
![Jordan Manley in [location] for [photography project]](https://hencecreative.com/wp-content/uploads/2023/12/20191121JManley_GarrettGrovePhoto_003-1-scaled-624x468.jpg)
10th Jun 2025
How to Pitch Arc’teryx: Interviewing Eugénie Frerichs
How to Pitch Arc’teryx: Interviewing Eugénie Frerichs
3rd Jun 2025
Meet a Creative: Phyllis Grove
Meet Marketing Advisor and Go-To-Market Strategist, Phyllis Grove.
2nd Jun 2025
Outdoor Sports Productions are Puzzles.
Outdoor Sports Productions are Puzzles. Here’s How to Solve Them.
1st May 2025
Trade Secrets: Tavis Coburn | Creative Work Is Therapy
Tavis Coburn's Trade Secret | Creative Work Is Therapy
1st May 2025
Trade Secrets: Peter Goetz | Hunger Creates Momentum
Trade Secrets: Peter Goetz | Hunger Creates Momentum
30th Apr 2025
Trade Secrets: Paul Crandell | Content Marketing Needs Guardrails
Trade Secrets: Paul Crandall | Content Marketing Needs Guardrails
30th Apr 2025
Trade Secrets: Kelly Dee Williams | Find Collaborators
Trade Secrets: Kelly Dee Williams | Find Collaborators
27th Mar 2025
You Don't Have To Go It Alone—A Hence Expert Consulting Case Study
A short Case Study on how filmmakers and professional athletes can best utilize Hence's Expert Services.
27th Mar 2025
Trade Secrets: Chris Coté | When In Doubt, Force Your Way in.
Trade Secrets: Chris Coté | When In Doubt, Force Your Way in.
26th Feb 2025
Fred Hammerquist | To Stay Relevant, Don’t Let Your Passions Fade
Fred Hammerquist's Trade Secret: To Stay Relevant, Don’t Let Your Passions Fade
25th Feb 2025
Build A Virtual Marketing Department
A five minute read on why open source collaboration will save your marketing.
21st Jan 2025
Brands That Get it Part One—The Fun Hogs
Brand storytelling is bigger than content strategy. When done right it can lead the way. A case study on two companies that get it.
11th Nov 2024
Rebecca Rusch
Meet the adventure cyclist, endurance athlete, and entrepreneur Rebecca Rusch.
11th Nov 2024
How They Got The Shot | Jon Riley on Location for HBO's "Edge of the Earth."
The filmmaker, drone pilot, and gimbal specialist Jon Riley reveals the behind the scenes action from HBO's series Edge of the earth, shot with TGR.
7th Oct 2024
Trade Secret: Scott Markewitz | Maintaining Relationships
Featuring the Adventure and Commercial Photographer, Videographer and Producer, Scott Markewitz.
5th Oct 2024
Is This The Last A.I. Article You’ll Read?
Marc Peruzzi's Only Solutions: The Last A.I. Article You Will Ever Read.
16th Sep 2024
Mattias Fredriksson
Meet the photographer, writer, editor, and brand consultant Mattias Fredriksson.
16th Sep 2024
Mattias Fredriksson | Show Them Something New
Photographer Mattias Fredriksson on how to bring a new perspective to creative work.
30th Aug 2024
Authenticity Still Means Something
Hence Creative Director Marc Peruzzi explores what authenticity really means.
15th Aug 2024
Meet an Entrepreneur: Brandon Lowery
Meet entrepreneur and project developer, Brandon Lowery.
31st Jul 2024
How They Got The Shot | The “Nexus” AK Shoot
The director Shannon Corsi goes behind the scenes with skiers Michelle Parker and Brooklyn Bell on the Alaska shoot of "Nexus."
27th Jun 2024
How They Got The Shot | The Grand Inga Project
Adventure photographer and Hence member Greg Von Doersten on how he documented the Inga River Project
30th May 2024
Meet a Creative: Frederick Reimers
Meet Frederick Reimers, a creative well known for his outdoor and adventure storytelling and reporting.
2nd May 2024
Meet a Creative: Scott Markewitz
Meet adventure and commercial photographer, videographer, and producer, Scott Markewitz.
1st May 2024
Trade Secrets: Cole Sax | Stay Childlike to Avoid Burnout
Filmmaker Cole Sax on how to keep a childlike outlook to beat burnout and boost creativity.
1st May 2024
Meet a Creative: Cole Sax
Meet the Utah based producer, director, and project developer Cole Sax of Think Less Do More.
18th Apr 2024
Boarded Up
Hence goes behind the scenes at New Orleans' Parisite Skate Park with "Boarded Up" filmmaker Mathieu Alexander.
17th Apr 2024
Julie Brown Davis | Record Everything
Learn from Hence contributor and journalist, Julie Brown Davis on the importance of recording everything when interviewing a source.
17th Apr 2024
Meet a Creative: Julie Brown Davis
Meet journalist and Hence contributor, Julie Brown Davis.
10th Apr 2024
Trade Secrets: David Holbrooke | Apply Original Thought
The documentary filmmaker David Holbrooke on the stories that need telling.
1st Apr 2024
Trade Secrets: Greg Von Doersten | The hustle is a lifelong endeavor
Hence Creative Greg Von Doersten on how to stay relevant in your craft by remembering it's a hustle.
1st Apr 2024
Meet a Creative: Greg Von Doersten
Catching up with the professional adventure photographer Greg Von Doersten.
20th Mar 2024
How They Got The Shot | The Leap of Faith
A behind the scenes look at how they got the shot with photographer Boone Speed and Chris Sharma.
6th Mar 2024
How They Got The Shot | Freeride Le Tour
The photographer Scott Markewitz on how he captured one of the most famous Tour de France photographs of all time.
21st Feb 2024
A Powder Day in the Life of Alta Filmmaker Hennie van Jaarsveld
Go behind the scenes with Alta, Utah powder filmer Hennie van Jaarsveld.
20th Feb 2024
Alex Mager | Get Feedback Early & Often
To make better videos, get second opinions. Alex Mager shares his secrets. ,
20th Feb 2024
Meet a Creative: Alex Mager
Meet Cam McLeod, and up and coming filmmaker with the skillset of a one man band.
13th Feb 2024
Meet a Creative: David Holbrooke
Catching up with the documentary filmmaker and original thinker David Holbrooke.
3rd Jan 2024
Trade Secrets: Jordan Manley | Learn from Yourself
Filmmaker Jordan Manley on remembering what you've learned.