In 1991, he took a job in the marketing department at Black Diamond. Throughout the 90s, Boone worked as an athlete, photo editor, and both graphic designer and product designer for Black Diamond. In 1996, he left BD to design shoes for Fila. In 2000, he left Fila to go out on his own, helping found Pusher, a company that manufactured training equipment for climbers. “We had to make all of our own imagery, so I started taking photography more seriously,” he says. “It started my photography career.” Commercial and editorial shoots for outlets such as Nike, The North Face, Adidas, and ESPN, followed. Boone has a recognizable style—his images blend art and aesthetics with an edgy athletic vibe.