Trade Secrets: Kelly Dee Williams | Find Collaborators

“You can’t, or shouldn’t, try to be all things to all people,” says the product and brand designer Kelly Dee Williams. “That’s how big agencies try to operate, but it’s not the reality of creative work. SUPERBASE is not full service. We are specialized. But we are also fully connected and highly networked. This means that we lock arms with other agencies, partners, and individuals to deliver work we’re proud of.”

“With clients, my biggest piece of advice would be to spend the time to identify the actual problem that needs to be solved. What are we trying to accomplish and why? This is where critical thinking and design merge. Be willing to do your own due diligence. As creatives, we often just want to do work that is fulfilling. And that’s fine. But solving client problems requires digging a bit deeper to deliver something with meaning and purpose.”