To Holbrooke, storyline is paramount. And that’s his advice to young filmmakers. Don’t just make a film. Find a story to tell. “The world needs more activists. We need people to build a new energy grid. Just because you had a great personal adventure doesn’t mean it’s the basis for a great movie. There are limited resources and limited audiences for documentaries these days. I want people to know that the films that don’t need to be made are taking up the space of films that need to be made. I hope that people are really intentional and thoughtful as to why a movie has to exist. What is that deep and far-reaching meaning? It takes work to find those stories. And you will face doubt and rejection. But when it hits it’s magic; like a powder day.”