The story behind Of The Black Sea is the story behind most passion projects—the cinematography, location scouting, character development, storyline, and editing is the easy part for creative professionals and their subjects; the business side, especially for creatives, not so much.
In this case, the freeride athlete Giray Dadali had a story to tell about his ancestry and connection to Türkiye through skiing. He teamed up with fellow Utah skier, the filmmaker Hennie van Jaarsveld, to tell that story. The result was a beautiful film about what it means to be a skier and the child of immigrants.
But the work did not stop with the final edit and the flurry of prestigious film festival acceptances. Giray and Hennie had larger plans for Of The Black Sea. In addition to recouping costs, they wanted to reach the largest audience possible to share the message and the meaning with.
That’s when Hence’s Expert Services program stepped in. Here’s how our consultants helped.