Trade Secrets: Chris Coté | When In Doubt, Force Your Way in.

“There’s always a way into the boardsports media world if you want it bad enough. It’s still punk rock enough to go rogue and force your way in. There might not be magazines to work for, but there are more ways now to get your work out than ever. Start from the bottom, volunteering at events, interning at an action sports company, being willing to take on any task thrown at you. Talk to the people you work with from the janitor to the CEO. Most importantly, be nice to people, don’t let them walk all over you, but being easy to work with makes everybody else’s job easier—be that person that other people want to work with.”  

“Remember why you love what you’re talking about. I love surfing, skateboarding, and snowboarding. I know how hard it is to get good at these sports. I know how scary these sports can be. I have so much respect for the sports, the athletes, and the companies that support what we do.”