Hence Roster member Mike Thurk's career bridges the commercial, editorial, and art worlds. Photograph Mathias Gruber.
The Business of Photography
in the Action Sports &
Outdoor industry
in 2025
Want to know what your peers are charging, how long it takes to get paid, and what the standard licensing practices are? Read on.
The business of photography is shifting fast. With tighter budgets, AI disruption, and licensing confusion, action sports and outdoor photographers are navigating a new reality. This report delivers the data and insights to help you stay sharp, protect your value, and create on your own terms.
Inside the report:
- Profiles of 65+ seasoned photographers shaping the industry today
- How pros handle licensing, contracts, and protecting their work
- The real story on pay, negotiations, and getting fair rates
- Straight talk on AI, budgets, and where the industry is headed next
