★★★★★ Brand & Content Strategist – Would Recommend, Verified Hire

Hired Peighton after our previous strategist suggested we “ideate some blue-sky thinking to move the needle for omnichannel brand optimization.” We needed a translator just to fire them.

Works as advertised.

PROS:

1.) Asks what customers want instead of what brands think they want

2.) Pre-loaded with NYC agency experience (CAA, Unlisted Brand Lab) so she knows “how the sausage gets made”

3.) Fluent in both Corporate Lingo and Human – rare bilingual skill

4.) Built-in BS detector (tested extensively)

5.) Specializes in outdoor brands, health, and wellness

6.) Writes scroll-stopping content that people actually read

7.) Bonus feature: extremely passionate about office tick checks (could also be considered a “con” – see below)

CONS:

1.) Asks uncomfy questions like “would you DM this to a friend or just scroll past it?”

2.) Obsessed with the user experience (once followed a customer home to ensure satisfaction)

3.) Known to peek at Oura ring stats mid-meeting and will share unsolicited updates about her latest bloodwork panel

4.) Iron deficient 🙁

SHIPPING: Fast delivery from Steamboat Springs, Colorado. Comes fully assembled with a caffeine dependency.

HELPFUL REVIEWS:

Sarah_BrandManager: “Peighton’s work on our Warren Miller Tour activations actually got people hyped instead of just checking boxes for sponsors. Also convinced our entire team that a 75-mile bike ride was ‘team building.’ Quads are still recovering but our campaigns are fire now.”

Mike_CEO: “She managed our Pacifico x U.S. Ski and Snowboard partnership flawlessly. When I asked her to ‘optimize our brand touchpoints for maximum partnership synergy,’ she just stared at me until I explained what I actually wanted.  Best investment we ever made.”

Jessica_CMO: “She can do it all – she’s a brand Swiss Army knife. Strategy, content, activations, you name it. Turned our Feel Free emails, blogs, and LinkedIn page into content people actually read. Warning: she will make you use your own products. Revolutionary.”

WOULD YOU RECOMMEND THIS STRATEGIST TO A FRIEND? YES

“Perfect for brands that need to get creative sh*t done. Five stars, would hire again.”