Patrick – Hence Creative

Patrick Crawford

Marketing Social Media

As the founder of Cadence Media Strategy, Patrick leverages two decades of experience in media and content marketing to help brands maximize their positive influence and achieve business goals through strategic, story-driven marketing solutions.

As co-founder and President of Inkwell Media, Patrick helped build the outdoor industry’s leading creator marketing agency, working on projects ranging from iconic films including “Free Solo,” to initiatives for The North Face, Toyota, Red Bull, Yeti and more.

After Inkwell was acquired by Outside Interactive in 2021, Patrick became Executive Director of Audience Engagement at Outside, where he spearheaded content marketing, social media, and audience growth initiatives across Outside’s brands.

Patrick was also the founding Editor at Freeskier magazine and served as Editorial & Online Director for Storm Mountain Publishing, overseeing print and digital content for Freeskier and Snowboard magazines.

Patrick serves on the board of Protect Our Winters, a climate non-profit, where he advises on the intersection of communication climate advocacy.

Home Base: Colorado, USA

Languages: English

Top Clients:

The North Face, Toyota, Red Bull, onX, Harvard Business School, The Mountain Collective, National Geographic

Experience

Cadence Media Strategy

Cadence Media Strategy builds world-class storytelling and strategic marketing campaigns that inspire, educate and build loyal audiences for values-driven partners.

June 2013
Outside

Executive Director of Audience Development.

Developed content marketing strategy and led Audience Development across 30+ brands. Responsibilities included all social media, newsletter, and cross-functional content marketing, in addition to working on multiple digital innovation projects.

November 2021
Inkwell Media

Co-founder and President. Built the largest influencer marketing platform in the active lifestyle space, and led content strategy on projects ranging from social marketing for Free Solo to brands including The Mountain Collective, Toyota, Yeti and The North Face.

June 2013
OnTheSnow/Vail Resorts

Led global content strategy and editorial production for Mountain News Corporation, a division of Vail Resorts. As head of MNC’s 8 global content offices, duties included leading content strategy, UX, all user-facing content and data. Led the world’s largest and most comprehensive snow reporting service.

May 2011
Freeskier/Storm Mountain Publishing

Founding Editor of Freeskier and Editoral & Online Director for SMP. Managed the print & online editorial teams for Freeskier and Snowboard magazines, led the development of SMP’s digital properties and custom media projects.

1998

Career Storyline

25+

Years of Experience

Media Companies Founded

Heartland Emmy Won

Patrick Crawford

Career Storyline

Endorse