Martha is a dynamic and innovative creative director, brand strategist, and wellness guide with over a decade of experience working alongside acclaimed brands such as Nike, lululemon, Vogue, Allbirds, and Athleta.
She is the founder of Sinéad Studio and Well by Martha, where she champions a holistic approach to wellness, sustainability, and creativity weaving these principles into every project she undertakes.
Her career is marked by thoughtful and impactful creative campaigns, collaborating with elite athletes, artists, influencers, and visionary talents. Martha’s work has graced iconic billboards in Times Square, been showcased at premier venues like Staples Center and Dodgers Stadium, and captivated audiences during high-profile events such as Coachella and the Super Bowl.
Her creative vision has found a home in global retail environments and esteemed publications including Vogue, GQ, and the New York Times, amplifying messages that resonate with authenticity and purpose.
Martha’s award-winning journey is defined by her commitment to bringing meaningful global initiatives to life. She successfully launched and directed the @nikela Instagram channel, movement directed the groundbreaking Athleta Power of She campaign, art directed lululemon’s global Swiftly campaign, and curated the Nike TikTok Maker’s program alongside top creators. Her role in creative directing and producing Nike’s heartfelt brand film featuring young trailblazer Sky Brown exemplifies her ability to meld creativity with conscious storytelling.
With a degree in Professional Strategic Communication, Advertising, and minors in Design Studies and Environmental Sustainability from The School of Journalism at The University of Minnesota, Twin Cities, Martha is able to integrate her academic background into her work. She is also a Board Certified Health and Wellness Coach (NBC-HWC), a 200-hour Registered Yoga Teacher, and a certified practitioner in various wellness modalities, including trauma-informed practices and mindfulness for at-risk populations.
Based in Los Angeles, Martha is a passionate advocate for wellness, sustainability, and transparency in all ventures. Her leadership style fosters a culture of trust and mutual respect, empowering teams to connect deeply with their work and create a lasting, positive impact on the communities they serve. Through Sinéad Studio and Well by Martha, she continues to inspire a movement focused on holistic well-being and honest, meaningful connection.
