A seasoned marketing strategist and fractional CMO with over 20 years of experience helping active lifestyle brands grow through sharper strategy, clearer messaging, and smarter execution. At the helm of joho & co., Jon partners with companies across outdoor, active and endurance sports bridge the gap between brand potential and customer connection. Specializes in aligning marketing around content, community, and conversion—building programs that not only engage but perform.

Spent 13 years in media, where he learned firsthand how to create meaningful stories that move audiences. That same content focused mindset now informs my work with emerging and established brands navigating complex omni-channel environments—across wholesale, e-commerce, Amazon, and brick-and-mortar.

Deep-rooted passion for outdoor culture comes from a life lived between the mountains and the sea. A former charter boat captain and lifelong skier, I split my time between Cape Cod, Massachusetts and the Green Mountains of Vermont, chasing waves and fish in the summer and singletrack or skintracks the rest of the year.

At the heart of his work is a simple belief: great marketing isn’t just about selling—it’s about belonging. Whether launching a product, refining a go-to-market plan, or creating a media moment, Jon helps brands show up in ways that matter—earning not just attention, but trust.