Founded and led a creative production company specializing in cinematic, emotionally-driven brand content. Directed and developed national and international campaigns for brands like Canon USA, Google, Black Girl Sunscreen, GQ South Africa, and Prada. Oversaw full creative from concept to delivery, writing treatments, directing shoots, managing post, and building content strategies. Known for blending editorial visuals with real storytelling that connects on a human level.

Led the full rebrand for Assemblic, a Korean skincare brand, from early strategy to final launch. Directed campaign and product shoots, developed the brand’s visual identity, and created a full social content calendar. Shaped the brand voice, tone, and storytelling approach across all platforms to help them stand out in a crowded skincare space.

Directed a 2-minute commercial spot for Black Girl Sunscreen that aired on Hulu and Peacock. The campaign also included three print billboards across Los Angeles. Oversaw all creative decisions on set, from casting to final edit, ensuring the visuals were authentic, bold, and culturally aligned with the brand’s message.

Shot the cover story and accompanying editorial spread for GQ South Africa. Led creative direction for the campaign, crafting a visual narrative that blended high fashion with personal identity. Also produced supporting social media visuals to extend the reach of the campaign.