Ellie Strube
Expertise & Specialties
Languages
Top Clients:
Nike, JFKIAT, Google, Allbirds, Constellation Brands, Diageo, Pier59, Oy Surf, Terner Housing Labs
Biography
I’m Ellie, a strategist with 10+ years of experience building and launching brands, shaping their narratives, and translating cultural themes and trends into impactful design and brand experiences—from Nike and Bloomberg, to affordable housing and sustainable textile companies.
I help forward-thinking and purpose-driven brands take form through research, cultural insights, and storytelling.
My focus is in:
* Brand identity, experience planning & creative strategy
* Environmental & placemaking strategy
* Market, UX & audience research
* Multimedia production & storytelling
I’m looking to take my skill sets and work with more companies and organizations who are in service of social good.
Career Storyline
+250
Global Ambassadors
7
Countries
6
Campaign Integrations
+500
Events
My quote
To help Allbirds connect to younger, more climate-conscious audiences, I was the Strategist for Allbirds’ global engagement strategy and community ambassador program, the Allgood Collective. A diverse network of over 250 athletes, environmentalists, artists, and influencers across 7 countries, the Allgood Collective champion the wellbeing of people and the planet through community events and social storytelling that emphasize inclusive movement, wellness, and sustainability practices.
As the Strategist, I shaped the community, content, and programming strategy, defined ambassador criteria, and sourced a diverse range of individuals—from ocean conservationists and scientists to photographers and muralists—I learned that everyone has the common desire to do good in their community.
Experience
Gallery
