Ellie Strube

Strategy

I’m Ellie, a strategist with 10+ years of experience building and launching brands, shaping their narratives, and translating cultural themes and trends into impactful design and brand experiences—from Nike and Bloomberg, to affordable housing and sustainable textile companies.

I help forward-thinking and purpose-driven brands take form through research, cultural insights, and storytelling.

My focus is in:

* Brand identity, experience planning & creative strategy
* Environmental & placemaking strategy
* Market, UX & audience research
* Multimedia production & storytelling

I’m looking to take my skill sets and work with more companies and organizations who are in service of social good.

Languages: English

Top Clients:

Nike, JFKIAT, Google, Allbirds, Constellation Brands, Diageo, Pier59, Oy Surf, Terner Housing Labs

Experience

Senior Strategist

Freelance

Help brands find shifting narratives through research, cultural insights and strategy. Manage cross-functional collaborations between strategy, design and production to develop research-backed design.

Agencies: ATP, HUSH, Landscape, OBE, Imprint Projects, SEED, SOHO Experiential, Factory360, 5TEN VISUALS

Clients: Nike, JFKIAT, Diageo, Constellation Brands, Allbirds, Pier59 Studios, Bloomberg, Terner Housing Labs, Oy Surf, 5TEN Visuals

Brand Positioning & GuidesWritingConservationEnvironmentalContentCorporate & IndustryFood & BeverageSocial MediaColumnistSurf

2018 - Present
Marketing Director

Original Syndicate

Developed and managed the brand, project communications, collaborated with design and technology leads, and pioneered public relations.

2021-2023
Brand and Creative Strategist

Gold Front

Led market research for tech startups, guiding strategy and positioning. Designed and executed qualitative and quantitative research methodologies.

2021-2022
Creative Strategist

Imprint Projects

Developed strategic frameworks for community engagement programs. Led audience research and social engagement analysis.

2020-2021
Experience Strategist

MKTG

Conducted consumer research and journey mapping to optimize brand experiences. Worked on new business and existing clients. Developed RFPs and trend reports.

2014-2017

Career Highlights

To help Allbirds connect to younger, more climate-conscious audiences, I was the Strategist for Allbirds’ global engagement strategy and community ambassador program, the Allgood Collective. A diverse network of over 250 athletes, environmentalists, artists, and influencers across 7 countries, the Allgood Collective champion the wellbeing of people and the planet through community events and social storytelling that emphasize inclusive movement, wellness, and sustainability practices.

As the Strategist, I shaped the community, content, and programming strategy, defined ambassador criteria, and sourced a diverse range of individuals—from ocean conservationists and scientists to photographers and muralists—I learned that everyone has the common desire to do good in their community.

+250

Global Ambassadors

Countries

Campaign Integrations

+500

Events