Dan – Hence Creative

Dan Kostrzewski

Strategy Marketing

A brand strategist and storyteller who has harnessed instinct and insight to help shape and grow foundational visions through powerful creative for more than twenty influential companies in the snow, outdoor and hunt/fish industries, including Stio, Stanley, Sage, CMH, Crystal Mountain, SCARPA, Hydro Flask, Burton, Arc’Teryx, Osprey and more.

Dan K is the founder of Voicebox West, a storytelling, strategy and branding shop specializing in building powerful brand identities in the outdoor industries. Voicebox builds on insight and instinct to craft powerful digital campaigns, compelling messaging, authentic identities, thoughtful product launches and soulful copy at the intersection of digital commerce, sustainable business and founding values.

In six short years his tiny shop has shaped and crafted the extremely successful brand identities and brand messaging strategies for some of the highest growth brands in outdoor. Working collaboratively with their clients with a long-view perspective, the shop digs deep in to the truths and hearts of each brand then ideates how to broadcast those identities to broad audiences with powerful emotion.

The shop has helped build branding and identity foundations that grew Stanley from 75M to 750M, Stio from 30M to 100M and Crystal from 10K to 40K passholders, as well as 3x’ing digital campaign metrics for CMH. Yet far above the big wins and the sustained growth, Voicebox West has done this work with an unwavering vision that holds true to authenticity and credibility in the industries and cultures that make us who we are.

The CD being useful, holding the camera while wrapping a shoot in Joshua Tree National Park.

Home Base: Bellingham, WA, USA

Languages: English

Top Clients:

Stio, Stanley, Sage, CMH, Crystal Mountain, Big Sky, Summit at Snoqualmie, Osprey, SCARPA, Hydro Flask, Hydra Pak, Burton, Arc'teryx, Kirkwood, Timberline, Heavenly, Forum, First Ascent, Big Sky, Sun Valley, Cascade Mt Ascents

“At Sage, brand authenticity is paramount. It’s not just enough to project the basics. Every detail in execution is scrutinized by our passionate and demanding audience. Thus, when building out our marketing platforms, there is no margin for error in campaign look, feel, or storytelling.

Over his time spent with the Sage brand, Dan has been a vital leader in crafting authentic campaigns and captivating stories – on the way to some of our best brand work to date. Visually stunning imagery, incredibly authentic writing, and immersive distribution platforms have helped paved the way to Sage being held as the gold standard in our industry. A joy to work with and valuable resource for connecting all the right the dots between brand, storytelling, and content execution.”

-David Lantz, longtime Creative Director at Sage (Farbank Enterprises)

David Lantz

Creative Director

Stanley 1913’s award-winning transformational anthem video launched their meteoric rise as the fastest growing brand in outdoor and one of the hottest consumer brands in America.

Dan Kostrzewski

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