Carrie Williams
Expertise & Specialties
Languages
Current Location
Top Clients:
Rumpl, Burley, Hydro Flask, Smartwool, Gregory, Redington, Sage, Timberland, Buck Knives, Pendleton, Brooks
Biography
Carrie Williams has been helping organizations and their creative partners move forward with greater brand clarity for more than 25 years. She founded Brand Lab, a brand strategy consultancy, in 2001 inspired by her own professional experiences at Ralph Lauren and Nordstrom. She partners with a trusted network of seasoned professionals to scale to an organization’s need. Her clients span business categories with a deep concentration in outdoor and active lifestyle. Her strength is deep brand experience and the agility to meet leaders and teams where they are.
Testimonial
We engaged Brand Lab to do our first comprehensive brand definition work. That work helped us set a brand-centric growth strategy and evolve the culture as a force for brand.
Testimonial
We now know who we are and who our consumers are. With our story in place, we continued to work with Brand Lab to bring people along and develop guidance tools for our product, marketing and sales’ teams. We then began work with creative partners evolving our brand expression through consistent messaging and implementation of an updated identity, photographic style and refreshed website. It has been a welcome and interesting shift in our culture. This work built the foundation that’s enabling us to shift from a focus on incremental growth to planning for meaningful growth.
Testimonial
If your brand feels lost, call Brand Lab. They’ll make you feel really smart because they’re all about empowering you and your company.
Gallery
