cwilliams – Hence Creative

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Carrie Williams

Home Base / Seattle

Current Location / WA

Languages / English

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Overview

Strategy

Brand Strategist Audience Strategist

Top Clients

Rumpl Burley Hydro Flask Smartwool Gregory Redington Sage Timberland Buck Knives Pendleton Brooks

Biography

Carrie Williams has been helping organizations and their creative partners move forward with greater brand clarity for more than 25 years. She founded Brand Lab, a brand strategy consultancy, in 2001 inspired by her own professional experiences at Ralph Lauren and Nordstrom. She partners with a trusted network of seasoned professionals to scale to an organization’s need. Her clients span business categories with a deep concentration in outdoor and active lifestyle. Her strength is deep brand experience and the agility to meet leaders and teams where they are.

We engaged Brand Lab to do our first comprehensive brand definition work. That work helped us set a brand-centric growth strategy and evolve the culture as a force for brand.

Scott Allan

Former President Hydro Flask

We now know who we are and who our consumers are. With our story in place, we continued to work with Brand Lab to bring people along and develop guidance tools for our product, marketing and sales’ teams. We then began work with creative partners evolving our brand expression through consistent messaging and implementation of an updated identity, photographic style and refreshed website. It has been a welcome and interesting shift in our culture. This work built the foundation that’s enabling us to shift from a focus on incremental growth to planning for meaningful growth.

Allison Straub

President Burley

If your brand feels lost, call Brand Lab. They’ll make you feel really smart because they’re all about empowering you and your company.

Carol Davidson

Former Global VP Brand Smartwool

Carrie Williams

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