Clark – Hence Creative

Clark Evans

Marketing

I’ve helped shape some of the world’s biggest brands and breathed soul into the scrappiest ones. Big budget, no budget, full-blown panic—same goal: make it unforgettable.

I’ve co-founded shops, led turnarounds, launched challengers into orbit, and parachuted into more “quick turns” than I can count. I helped turn Nike+ into Nike+ Run Club—now a global movement. Grew Kevita Kombucha from early-stage startup to Pepsi acquisition. Took HomeAway from pre-IPO to public, then repositioned it into what is now VRBO. I creatively led Ole Smoky Tennessee Moonshine into becoming the fastest-growing whiskey brand in America. And I’ve helped steer blue chip giants like Walmart through back-to-back holiday campaigns.

I’ve worked with some of the sharpest creative minds in the business—genius strategists, rogue producers, and the occasional unicorn who somehow makes chaos look organized.

Now, I plug in where I’m needed—usually somewhere between “we need a big idea” and “this is due tomorrow.” If it’s messy, political, or held together with duct tape and vibes, that’s usually where I come in.

Home Base: Austin, Texas

Languages: English

Top Clients:

AT&T, BMW, Coors, Fiat, GMC, Jeep, KFC, New Mexico, Nike, Nissan, Ole Smoky Tennessee Moonshine, Pabst Blue Ribbon, Popeyes, Samsung, Southwest Airlines, Tillamook, Toyota, Venmo, Walmart, Wendy’s, Whole Foods

Career Highlights

25+

Years in Advertising

Fortune 100 Companies

30+

Iconic Brands

Experience

Freelance Creative Director

Mayday

Diving head-first whenever and wherever agencies and brands have creative projects that need saving.

Arby’s • Breyer’s • Costa Coffee • Dove • Enfamil • Flonase • GMC • Google • Indeed • Infor • KFC • Lenovo • Popeye’s • Samsung • Space Auto • Toyota • True Harvest Farms • Venmo • Walmart • Wendy’s • Whole Foods • Wilson • Wingstop

May 2021 - Present
Executive Creative Director

Camp

Jan 2017 - Apr 2021
Creative Director

72andSunny

A bunch of Coors, Jeep, other stuff I can’t talk about.

Jun 2015 - Dec 2016
Group Creative Director

Camp

Group Creative Director: Pabst Blue Ribbon, Nike Running, Tillamook Cheese, and New Mexico Tourism

Creative Director/Partner: Launched as Vendor Inc. to help sub 20MM brands punch well above their weight against the behemoths in their industries. Ran the VRBO, Dell, and Lone Star Beer accounts.

Jun 2009 - Aug 2015
Creative Director / Art Director

TBWA/CHIAT/DAY | GSD&M | AFG& NYC | WPP

Full time at TBWA/CHIAT/DAY in Los Angeles from 2000 to 2005. Brands: Nissan, Apple, Taco Bell, Sony Playstation | Full time at GSD&M in Austin from 2005 to 2008. Brands: AT&T, BMW, Southwest Airlines. | Freelance at GSD&M, AFG& NYC and WPP for AT&T, Norwegian Cruise Line, Mayflower, United, and Dell.

May 2000-May 2009

PORTFOLIO OF WORK