allison ross

Marketing

Allison is a founder, creative director, adjunct professor, screen printer, and visual artist with over two decades of experience helping brands step up and shift culture for good.

Her design career started working with serious shapeshifters like Burton, Nike, Lululemon, Seventh Generation, and Planned Parenthood to name a few.

After a two-year stint as the creative director of an urban fashion apparel brand focused on sustainability, she decided to bring her love of culture-shifting wild ideas together with her desire to not screw the planet or the people living on it.

This took her to NYC to join the leadership team of a branding and social impact agency to serve as their first head of creative, working with both brands (Taco Bell, The North Face, Nike, Estée Lauder…) and non-profits (Planned Parenthood, ASPCA, Giffords…) looking to make the right thing to do be the cool thing to do.

In 2020, Allison founded Yesterday, a branding consultancy that is a collective of creatives and strategists challenging the traditional approach to branding. Her clients are from all over the world, both for-profit and non-profit (Beyond Good, Orbillion, Kodiak Cakes, Crocs, Electronic Arts, the Michael J Fox Foundation, Move United, Aigle, Marine Stewardship Council, ASPCA, Closed Loop Partners…) always turned up to 11. Her motto is “friends don’t let friends create boring, meaningless shit” and she says to date, it has done a great job at attracting the right clients in, and keeping the shit ones out ; )

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Home Base: Austin, TX, USA
Languages: English, French

Experience

  • Design Director

    JDK

    Burton Snowboards, Giant Bicycles, Higher Ground, Incase, Lululemon, Merrell, Microsoft, Nike, Pepsi, Planned Parenthood, Seventh Generation, Smartwool, The North Face…

    2006-2014
  • Creative Director

    Nau

    This was an in-house leadership team position.

    2014-2016
  • Head of Creative

    BBMG

    Acumen Fund, Burton Snowboards, Cengage, Dalio Foundation, Ford Foundation, Garnett Hill, Giffords, Kiehl’s, Lonza Consumer Health, Nike, NYPR, Planned Parenthood, The North Face, Taco Bell…

    2016-2019
  • Creative Director

    Superunion

    Graco Baby, Disabled Sports USA (Move United), Hampton Water, Namaste Technologies, TMP Worldwide (Radancy), TsingTao…

    2019-2020
  • Founder-Creative Director

    Yesterday

    Aigle, ASPCA, Beyond Good Chocolate, Clinique, Closed Loop Partners, Crocs, Electronic Arts, Estée Lauder, Ellucian, Kamik, Marine Stewarship Council, Microsoft, Nike, Orbillion Biotech, Witness.ORG…

    2020-Now
  • Adjunct Professor

    University of Utah

    Teaching the next gen of designers how to build brands with meaning and shift culture for good.

    2024-Now

Allison rules.

Everyone