Ainslie Perlmutt is a multidisciplinary Art Director and Graphic Designer based in Salt Lake City. She has over a decade of experience bringing brands to life across digital, print, and experiential platforms.

She spent several years in-house at Cotopaxi and Backcountry, where she led seasonal and product campaigns from concept to launch. Her work included directing and developing on-location and in-studio photo and video shoots, overseeing design production, and collaborating with strategy and content teams to ensure creative cohesion across web, email, social, retail, and print.

As a designer, Ainslie has built visual identities from the ground up, created packaging systems, designed websites, and developed campaign toolkits that scale across multiple channels. She approaches every project with a strategic lens, ensuring the creative not only looks great but connects meaningfully with the target audience.

She thrives in collaborative environments, loves wearing multiple creative hats, and brings a hands-on, low-ego, detail-focused mindset to each project she works on—whether she’s leading a campaign or jumping in as a creative partner.

When she’s not working, you’ll likely find her exploring new places and landscapes on her bike, digging in the garden, running trails in the Wasatch, or hanging out with her two very good dogs.