mikegeraci – Hence Creative

Mike Geraci

Jackson Hole-based strategist who guides leadership teams through the development and execution of category strategies and go-to-market plans. Mike has worked with more than 50 brands in the Outdoor, Conservation, Travel/Tourism, Finance, and Technology categories. He has led in-house and agency teams in category strategy, brand and creative strategy, product marketing, PR communications, creative development, advertising, and product growth. He creates differentiation for the brand and alignment across departments, through clear, concise, and consistent positioning, messaging, and go-to-market executions. Soul sells.

Experience

Principal

Geraci & Co.

Geraci & Co. is a brand strategy and communications studio. We partner with businesses and causes to identify and codify why their brand matters, to whom, and the best ways to activate and communicate that to the markets. We build brands that can grow from the the core to more by developing True, Distinct, and Interesting strategies and communications campaigns.

Jan 2013 - Oct 2017
Chief Strategy Officer

MurcuryCSC

Brand strategy and creative communication lead for clients in outdoor, travel/tourism, conservation, hospitality, and finance markets, including Montana Travel & Tourism, Vasque, The Wilderness Society, Orvis, First Interstate Bank, The Nature Conservancy, and AAA.

Jan 2013 - Oct 2017
V.P. Digital

Verde PR & Consulting

Owner of owned, shared, and social media division. Responsible for the strategic development, oversight and optimization of agency and clients’ owned digital media strategies, including brand content strategy and implementation, social media strategy development and management, and digital distribution and discovery. Clients included Backcountry.com, Outdoor Research, Primaloft, Ibex, Confluence, SCARPA, K2 Nordic, and PrincetonTec.

Dec 2009 - Sep 2011
Founder, President

Base Camp Communications

Integrated PR firm specializing in the outdoor, bike, and ski/board markets, with a specialization in social and ecommerce opportunities. Client portfolio included Timex, Backcountry.com, Ski Utah, Salt Lake Convention & Visitors Bureau, Gregory Packs, Kona Bikes, Princeton Tec, SCARPA, Terra Resort Group.

Aug 2001-Dec 2009