Whitney Cleland

Home Base: Greensboro, NC, USA

Expertise & Specialties

Brand & Business VP / Director of Marketing Brand Strategist Marketing Specialist Brand Manager Product Marketing Branded Content Lifestyle & Travel Landscape Commercial & Advertising

Biography

With a proven track record crafting and implementing omni-channel marketing strategies, Whitney has excelled at transforming strategic plans into actionable results across a wide array of platforms. She has held marketing leadership positions at brands like Woodward, Bouldering Project, and Ripken Baseball, where she developed and executed campaigns that elevated brand visibility and engagement. As Partner and Head of Digital Marketing at Cereus Marketers, she leads strategic initiatives that help brands scale through data-driven execution and compelling storytelling. As a life-long athlete with a passion for sports and lifestyle brands, Whitney brings a dynamic, hands-on approach to marketing, ensuring that every campaign delivers measurable success and lasting impact.

Career Storyline

$18M+

Revenue driven

45+

Campaigns launched

Content shoots produced

My quote

In 2024, launched a women’s owned & operated full-service Marketing Agency focused on outdoor, wellness and lifestyle brands. These are our year 1 highlights from Cereus Marketers.

Experience

Partner and Head of Digital Marketing

Cereus Marketers

Current
Senior Marketing Manager

Unrivaled Sports/ Ripken Baseball

2024
Senior Marketing Manager

Bouldering Project

2023
Senior Marketing Manager

Woodward

2019-2023
Marketing and Sales

Sports and Healthcare Industry

My early experience in collegiate sports and with small businesses in healthcare and youth sports sharpened both my strategic mindset and execution skills, enabling me to become a bit of a swiss army knife in dynamic environments.

2009-2019