Rebecca Rusch

Athlete Media Marketing Business Film

Rebecca Rusch is a seven-time world champion, Hall of Fame athlete, Emmy Award-winning storyteller, host of What’s the Rusch podcast, and entrepreneur whose career exemplifies resilience, leadership, and the relentless pursuit of peak performance. Known as the Queen of Pain for her dominance in ultra-endurance sports, Rebecca has spent over three decades redefining what’s possible across mountain biking, adventure racing, climbing, and paddling. Her achievements include records at the Leadville 100 MTB and Iditarod Trail Invitational, summiting Mt. Kilimanjaro by bike, and becoming the first person to ride the entire 1,200-mile Ho Chi Minh Trail.

Rebecca’s Emmy-winning documentary, Blood Road, captures her deeply personal journey to connect with her late father, a Vietnam War pilot, showcasing her ability to transform challenges into purpose. This same spirit drives her nonprofit, the Be Good Foundation, which uses the power of the bike to foster community, remove unexploded bombs from war-affected regions, and create global impact.

A bestselling author of Rusch to Glory and an in-demand keynote speaker, Rebecca inspires individuals and teams to embrace an athlete’s mindset, pursue their personal podiums, and push beyond perceived limits. Recognized as one of Outside’s top 40 women in sport and one of the 50 most influential people in American cycling, she is the only athlete to be inducted into both the Mountain Bike and Gravel Cycling Halls of Fame.

Rebecca’s powerful storytelling, grit, and wisdom empower audiences to tap into their resilience, embrace growth, and redefine peak performance—both on and off the trail. Whether competing, speaking, or advocating for mental and physical health, Rebecca’s mission is to inspire others to find meaning, push boundaries, and build lives of impact.

2105 BURKARD 013031 ICELAND EXPEDITION aspect ratio 750 440 2
Home Base: Ketchum, ID, USA
Languages: English
Top Clients:
Red Bull, Liv Cycling, Enve Composites, Sierra Nevada Beer, Maxxis Tires, SRAM, Momentous

Career Storyline

2105 BURKARD 013641 ICELAND EXPEDITION aspect ratio 738 440

30+

Years in endurance sports

7

World Championship Titles

1

Emmy Award

2

Cycling Hall of Fame Inductions

“When Angela Duckworth talks about Grit, she holds up a picture of Rebecca. When Chuck Norris is about to quit, he calls Rebecca. When young children hold out for two marshmallows instead of just one it’s because someone whispered “REBECCA RUSCH” in their ear.  Inspiration, Vision, and Grit make her powerful and unique!”

 

Allen Lim

Sports Physiologist; Cycling Coach; Founder, Skratch Labs

2015 BLOOD ROAD JOSH LETCHWORTH RED BULL 150227 DAY9 BLOODROAD 0512 scaled aspect ratio 1280 686

Blood Road is a 2017 documentary film directed by Nicholas Schrunk and produced by Red Bull Media House. It stars endurance mountain biker Rebecca Rusch, Vietnamese cyclist Huyen Nguyen and cartographer Don Duvall. The film chronicles the journey of Rusch traversing over 1,200 miles (1,900 km) on bicycle along the Ho Chi Minh trail to the site where her father, a US Air Force F-4 fighter pilot, was shot down in Laos 40 years earlier. It won numerous best of festival awards and a News & Documentary Emmy Award in 2018

Awards and
Recognition

Photography Award Icon

2017

Emmy Award - Best Documentary Film, Blood Road

Photography Award Icon

2020

World Bicycle Relief Trailblazer Award

Photography Award Icon

2023

50 Most Influential People in American Cycling

Photography Award Icon

2019, 2021

2x Female Winner - Iditarod Trail Invitational Fat Bike Race

Photography Award Icon

2022

Inducted into Gravel Cycling Hall of Fame

Photography Award Icon

2019

Inducted into the Mountain Bike Hall of Fame

“I have always been fascinated by those who operate on the edge, push the envelope, redefine sports and industries. I wanted to visually portray the beauty and intensity of athletes while answering the question “WHY”? My criteria: They needed to be the best in the world at what they do. They needed to be true role modes/heros–no ego and just simply fantastic people. Rebecca fulfilled the requirements in spades!”

 

Corey Rich

Filmmaker / Photographer