lwellott – Hence Creative

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Leslie Wellott

Home Base / Seattle, WA, USA

Languages / English

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Overview

Marketing

Brand Strategist

Top Clients

Activity

Brand Brand Positioning & Guides Content Advertising

Biography

Leslie Wellott brings the best of art, design, and business to strategy that matters. Having cut her teeth in the art and design worlds, Leslie has been a brand leader inside dynamic creative cultures and established blue-chip brands. She founded Frame & Reference to bring ideas into focus to benefit brands, people, and the bottom line. From early-stage start-ups to non-profits and established corporations, partners benefit from seamless integration, cross-functional fluency, inspiration, and actionable thinking.

Whether hiking in the Pacific Northwest or diving deep into a business challenge, Leslie finds clarity through immersion. She believes great strategies must be simple, visceral, and actionable and that the best work is done in collaboration.

Leslie has an incredible knack for engaging teams, both large and small, and syncing into their culture, removing barriers and sparking discussion. She is tapped into the cultural zeitgeist and can draw correlations to specific opportunities that honor heritage while creating relevance with consumers. While working with Leslie at REI, she enabled us to center our own brand’s brand position with clarity and purpose and created the right frameworks for us to evolve with a changing market and a dynamic consumer.

Isabelle Portilla

VP, Co-op Brands, REI Co-op

Leslie Wellott

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