jan-virt – Hence Creative

Jan Virt

Photography Film Athlete

I WANT TO BE PASSIONATELY CONNECTED TO CLIMBING AND WITH PEOPLE SHARING THE SAME LANDSCAPE AS THEIR PLAYGROUND. HAVING MOUNTAINS AS MY CANVAS, PAINTING THE STORIES WITH MY CAMERA. I ALSO BELIEVE IN STRONG WORK ETHIC, WHILE FINDING MOTIVATION IN MY OWN FAILURE.

Constantly on the search of untold human stories, from the hardest rock climbing grades to explorers, pushing their limits an redefining the current status quo in the outdoors industry. Everyone has a story that can change the world, and often the most meaningful messages come from the most unexpected characters.

Forever inspired by the natural world, a lifelong passion for climbing and desire to explore allowed me to travel the world from small climbing areas around Prague to the beautiful peaks in the Alps, majestic Yosemite Valley, and remote expeditions into thin air in Nepal, Tibet, and the Andes.

I have worked with top athletes in the climbing industry and the largest outdoor brands alike to create stories that engage on the global stage.