Carry, I agree and you said it well. It’s not about appealing to many. It’s about appealing to the few, with real, analog relationships and long lasting collaborative partnerships. You only need a few really solid relationships to had a great career. Let’s not let social media bait us to take our eye off the ball.

Parts of all of these responses resonate with me. In hindsight building a creative career was emotionally quite difficult. I had a plan like Fred. Once I fleshed out my portfolio I created a list of companies I wanted to work with and went after those. That was in the mid 2000s, between the digital revolution and social media. I didn’t try…

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