Bryan Cole is a perpetual optimist, global traveler, and intentional seeker of transcendent experiences in nature. An avid athlete, whose interests range from backcountry skiing to mountain biking, surfing, wingfoiling and more, Bryan has brought his passion and reverence of the wilderness to the outdoor industry and beyond. Throughout his career, Bryan has played crucial roles in shaping marketing and purpose-driven strategies, for businesses such as Clif Bar, in the development of their adventure sports and environment programs.

Today, Bryan runs his own one man agency band B.COLECTIVE, which positions itself at the intersection of advocacy, adventure sport, and purpose driven lifestyle marketing. B.COLECTIVE currently produces values driven outdoor content projects (like The FIFTY and The FIFTY+), supports non-profits, and represents some of the most well known and likable professional athletes and change makers on the planet.