Barrett Christy Cummins
EXPERT
Expertise & Specialties
Languages
Top Clients:
Gnu Snowboards, Lib Tech, Roxy Snowboards, Bent Metal Binding Works, Woodward, Transamerica / World Financial Group
Biography
Barrett has 30 years of experience in the Action Sports and Outdoor industry. She was a member of the first Olympic Snowboard team, has 11 X Games medals, and is being inducted into the Ski and Snowboard Hall of Fame in 2025. After her career as a competitive professional snowboarder she worked in roles directing sports marketing, product, and brands. The athlete experience has given her the strength, resilience, focus and mindset necessary to pivot and succeed in her own businesses. As an advisor to brands and individuals she leverages her deep network and experience in the industry to solve problems, create opportunities, and maximize partnerships. Barrett launched her financial services agency in 2021 to educate and empower people to build and protect their wealth. She mentors motivated leaders to build their own agencies and help more people in their communities plan for their futures.
Career Storyline
30
Years in Action Sports
10
Years Pro Competitor
11+
X Games Medals
3
Major Career Pivots
Experience
-
Mervin Mfg
Full time women’s program director for Mervin Mfg brands Lib Tech, Gnu, Roxy, Bent Metal Binding Works
2008 - 2024 -
Nike
Nike consultant for Nike SB, Snowboarding, Nike 6.0. Team Mentor, product and marketing advisor
1998-2012 -
Camber Wealth Builders
Entrepreneurship coaching, independent contractor benefit solutions, financial education, personal and business wealth building strategies.
2021 - present -
Mervin Mfg
Women’s product development consultant. Brand advisor
2024 - present -
Woodward
Women’s Advisory board member. Developing events and programming to increase accessibility and participation at Woodward properties
2022 - present -
Wayward Film2023 - present
Testimonial
“I have had the privilege of encountering many influential figures in the world of action sports. Yet, few have left as indelible a mark on the fabric of our community as Barrett Christy. Barrett is not only a legendary snowboarder but a cultural leader whose contributions transcend athletic prowess. Her ability to foster community and push the boundaries of what is possible within snowboarding and beyond has been nothing short of inspiring. Her strategic insight, both personal and brand-centric, has guided many young athletes and enterprises towards realizing their potential.”
Brandon Lowery
President, Global Action Sports Foundation

The first 20 year’s of the B-Pro Barrett Christy pro model with Gnu Snowboards. 30 years coming in 2026!
Gallery
24/25 GNU and ROXY snowboard creative direction
24/25 GNU and ROXY snowboard creative direction
View MoreBarrett has 30 years of experience in the Action Sports and Outdoor industry. She was a member of the first Olympic Snowboard team, has 11 X Games medals, and is being inducted into the Ski and Snowboard Hall of Fame in 2025. After her career as a competitive professional snowboarder she worked in roles directing sports marketing, product, and brands. The athlete experience has given her the strength, resilience, focus and mindset necessary to pivot and succeed in her own businesses. As an advisor to brands and individuals she leverages her deep network and experience in the industry to solve problems, create opportunities, and maximize partnerships. Barrett launched her financial services agency in 2021 to educate and empower people to build and protect their wealth. She mentors motivated leaders to build their own agencies and help more people in their communities plan for their futures.