Barrett – Hence Creative

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Barrett Christy Cummins

Home Base / Sequim, WA

Languages / English

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Overview

Athlete

Snowboarder

Top Clients

Gnu Snowboards Lib Tech Roxy Snowboards Bent Metal Binding Works Woodward Transamerica / World Financial Group

Activity

Freeride Snowboarding Freestyle Snowboarding

Biography

Barrett has 30 years of experience in the Action Sports and Outdoor industry. She was a member of the first Olympic Snowboard team, has 11 X Games medals, and is being inducted into the Ski and Snowboard Hall of Fame in 2025. After her career as a competitive professional snowboarder she worked in roles directing sports marketing, product, and brands. The athlete experience has given her the strength, resilience, focus and mindset necessary to pivot and succeed in her own businesses. As an advisor to brands and individuals she leverages her deep network and experience in the industry to solve problems, create opportunities, and maximize partnerships. Barrett launched her financial services agency in 2021 to educate and empower people to build and protect their wealth. She mentors motivated leaders to build their own agencies and help more people in their communities plan for their futures.

Portfolio

20 Year Pro model video GNU

Bombhole Podcast Ep. 134

24/25 GNU and ROXY snowboard creative direction

Career Storyline

Statistics

Years in Action Sports

Years Pro Competitor

11+

X Games Medals

Major Career Pivots

“I have had the privilege of encountering many influential figures in the world of action sports. Yet, few have left as indelible a mark on the fabric of our community as Barrett Christy. Barrett is not only a legendary snowboarder but a cultural leader whose contributions transcend athletic prowess. Her ability to foster community and push the boundaries of what is possible within snowboarding and beyond has been nothing short of inspiring. Her strategic insight, both personal and brand-centric, has guided many young athletes and enterprises towards realizing their potential.”

Brandon Lowery

President, Global Action Sports Foundation

Photo: BarrettChristy Cummins

The first 20 year’s of the B-Pro Barrett Christy pro model with Gnu Snowboards. 30 years coming in 2026!

Work Experience

PAST

UPCOMING

PAST

2008 - 2024

Mervin Mfg

Action Brand Strategist Copywriter Creative Director Contract Negotiation Snowboarder Personality

Product Product Description Snowboard

Full time women’s program director for Mervin Mfg brands Lib Tech, Gnu, Roxy, Bent Metal Binding Works

1998-2012

Nike

Snowboarder

Brand Event Product Culture

Nike consultant for Nike SB, Snowboarding, Nike 6.0. Team Mentor, product and marketing advisor

UPCOMING

2021 - present

Camber Wealth Builders

Business Manager Public Speaker Consultant

2024 - present

Mervin Mfg

Consultant

2022 - present

Woodward

Snowboarder Brand Strategist

2023 - present

Wayward Film

Action Producer Content Strategist

Barrett Christy Cummins

Portfolio

Career Storyline

Work Experience

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